"Slow fashion" refers to an approach to clothing and garment production that emphasizes quality, sustainability, and ethical practices over speed and mass consumption. It's a counter-movement to the fast fashion industry, which is characterized by the rapid production of cheap, trendy items meant to be worn only a few times before being discarded.

Sustainability: Using environmentally friendly materials, reducing waste, and minimizing the carbon footprint of production processes.

Timeless Design: Creating clothing that is classic, durable, and versatile, rather than focusing on fleeting trends.

Quality Over Quantity: Focusing on well-made garments that last longer, rather than producing large quantities of low-quality items.

Mindful Consumption: Encouraging consumers to buy less, invest in pieces that are durable and meaningful, and repair or recycle clothing rather than discarding it.

In essence, slow fashion advocates for a more thoughtful, intentional approach to how we produce, consume, and dispose of clothing, aiming to create a more sustainable and responsible fashion industry.